Hey everyone! Johnnie Walker is back and its has joined venture with Formula One again for another amazing party in none other than PENANG!
Johnnie Walker is famously known for the world’s number one whisky brand, loved and enjoyed by people in almost 200 countires all around the world. Its amazing how Walker men grew their empire from a small grocery store founded in 1820 and now to a international whisky business selling stylish, authentic and it’s one of the most iconic brands.
Back in 2005, Johnnie Walker entered a partner agreement with the McLaren Formula 1 team and today Johnnie Walker is recognised as an icon of personal progress, as an international, high status, sophisticated and dynamic brand. The Vodafone mcLaren Mercedes Formula 1 team closely matches these characteristics and provides a unique and exciting platform for engaging with today’s customers.
So, whats exciting about this Johnnie Walker event in Penang this year?
The theme would be British edge and if that doesn’t excited you, the hottest race party in Malaysia will also welcome the presence of motorsports royalty with twp-ime Formula 1 World Champion and Johnnie Walker Responsible Drinking Ambassador Mika Hakkinen! The award-winning World’s No.1 Scotch whisky and global partner of the Vodafone McLaren Mercedes Formula 1 team since 2005 will be celebrating their ‘home’ race in Silverstone, Great Britian while commemorating Penang’s rich historical heritage with the British.
I hope I get a chance to take a picture with M I K A H A K K I N E N :)
Im very sure that Johnnie Walker will pull an amazing party for all their loyal consumers and A-list guest at the Black Circuit Lounge and with Formula 1 World Champion Mika Hakkinen making an appearance and im sure it’s going to be epic. Mika is the Johnnie Walker Responsible Drinking Ambassador and he will be in Malaysia to reinforce : Join The Pacts to Never Drink and Drive, which is the primary Johnnie Walker Responsible Drinking social initiative worldwide. So, join me with the Pact with the message that ‘ Winners Always Stay in Control’, thru www.jointhepact.com. Johnnie Walker encourages their consumers to pledge their signature to ‘ Never Drink And Drive’. It was lauched in Malaysia in 2009 by Mika and the Minister of Transport.
Senior Brand Manager for Johnnie Walker Malaysia, Charles James Wright qouted “ We are ecstatic to host Mika Hakkinen in Malaysia once again to reinforce the Join The Pact to Never Drink and Drive campaign. Through a couple of exciting event activations leading up to the JW Black Circuit Lounge- Great Britian, Mika will meet Malaysians face and encourage them to stay in control and drink responsibly. Watch out for news on our Facebook page to discover where you might be able to meet this Formula 1 legend in person’ he said.
This would be the second time that Johnnie Walker will be holding the Black Circuit Lounge in Penang and the British theme fits all so perfectly with the 2012 London Olympics. This highly anticipated party will be held in Penang Turf Club which is the most historic racecourse in the country built by the British in 1864. This VIP race party will feature a number of British-skewed highlights, from headline British DJ Benji BOKO spinning the night with a British-inspired set list, to iconic and instantly recognisable Bristish decor and even eat-inspired cocktails in the Black Flavour Lab mixology bar! I totally cant wait for that! Tea anyone?
If you want to score some invites, you just need to ‘ LIKE’ the Johnnie Walker Malaysia FACEBOOK page at https://www.facebook.com/JohnnieWalkerMalaysia and enter the conest for VIP passes before 26 July! Roughly 200 priceless VIP passes will be available through this contest. Two lucky Grand Prize winners will also be rewarded with the full motor racing VIP treatment from JW which includes 10 VIP passes, a money cant buy reserved table at the party, top hotel suite accommodation for one night, and finally a chauffeured limousine to merchandise pieces signed by Lewis Hamilton and Jenson Button! He is so cuteeeeeee <3
Johnnie Walker Black Circuit Lounge will feature the rising star and headliner Benji Boko from the UK to rock the party with a storm! Benji is recognisable for this huge Afro and his Purple Monkey alter-ego and even shared stage with Calvin Harris, Deadmau5 , Justice and many more. Besides DJ Benji, DJ Direct from the USA and Ray Ray from Taiwan will also be spinning!
So what are the new drinks that they will be presenting? Charles added that
“For instance, we will be introducing tea-inspired whisky cocktails at the returning Black Flavour Lab mixology bar, helmed by top class international mixologists. Guests will be treated to the powerful, bold flavours of the JOHNNIE WALKER® BLACK LABEL® delivered in an enticing series of provocative and complex cocktails. There will also be a GOLD LABEL RESERVE™ bar where guests can indulge in the extravagant flavours of JOHNNIE WALKER® GOLD LABEL RESERVE™ through a variety of serves and cocktails perfect for the night’s celebration,”
I cant wait to try that out, especially the Gold Label
Guests at the JOHNNIE WALKER® Black Circuit Lounge will be treated to an unsurpassed VIP experience that combines style with sophistication; hallmarks of JOHNNIE WALKER® whiskies. As committed advocates of responsible drinking, JOHNNIE WALKER® will pro-actively provide guests with complimentary mineral water during the party and have ample taxis on standby to ferry guests home safely.
For exclusive invites, JOHNNIE WALKER® fans need to ‘Like’ JOHNNIE WALKER Malaysia at https://www.facebook.com/JohnnieWalkerMalaysia and enter the contest for VIP passes before 26 July. Approximately 200 priceless VIP passes will be available through this contest for fans to experience an elite party that is sure to be graced by the A-list and jet set glamour crowd of Central and Northern Malaysia. Two lucky Grand Prize winners will also be rewarded with the full motor racing VIP treatment from JOHNNIE WALKER® that includes 10 VIP passes, a money-can't-buy reserved table at the party, top hotel suite accommodation for one night, and finally a chauffeured limousine to the venue and back to encourage partying in style, as well as safety. Limited Edition Vodafone McLaren Mercedes merchandise pieces signed by Lewis Hamilton and Jenson Button are also on offer to those that Step Inside the Black Circuit this month on Facebook.
Date: 4 August 2012
Venue: Penang Turf Club Main Tote Hall
Hosts: Oli Pettigrew & Hannah Tan
DJs: Djane Geri, Ray Ray, Benji Boko & DJ Direct
Anyways! Ive got good news for my readers! YAY! You can stand a chance to win passes to party with us in Penang, all you have to do is:
1. Name two Formula One™ drivers from Great Britain in the Vodafone McLaren Mercedes team.
2. Tell us why you think that JOHNNIE WALKER® Black Circuit Lounge VIP Race party is THE party of the year and why you should be invited in no more than 50 words.
The blog reader with the most creative answers will get 2 VIP passes to the ultra exclusive JOHNNIE WALKER® Black Circuit Lounge.
To participate, simply email the answers to firstname.lastname@example.org together with your full name, NRIC and mobile number.
Deadline: 11.59pm, 31 July 2012.
*Terms & Conditions apply as stated below.
i) Only Non-Muslim Malaysian residents aged 18 and above are eligible to participate in this contest.
ii) All participants are warranted to have read the Terms & Conditions carefully. By submitting the entry, they are deemed to have accepted the Terms & Conditions stated.
iii) MHD reserves the right at their sole discretion to disqualify any entrant from the contest without having to provide any reasons. In any such event, MHD’s decisions are final and binding and no correspondence regarding the decision will be entertained.
iv) Each submission (and any intellectual property that forms part of that submission) shall then become the property of MHD and may be used by MHD at no cost and in any way deemed fit.
v) *All prizes are subject to stock availability and MHD reserves the right to cancel, change, substitute or remove the prizes at any time or without notice to the participant.
Remember to also check out the awesome video to get a feel how the party would look like!
Here’s some pic of the event this year in KL :)
Hope to see you there!